I recently decided to transition my business from being solely a blog to also being a service-based business… more specifically, I’ve decided to offer Pinterest marketing services.
This definitely wasn’t an easy decision. In fact, when I first started Jamimico, I saw other bloggers who were consulting or freelancing, etc., and thought, “That is not for me!”
But as time has gone by, I’ve realized just how much having a service-based business can benefit me and just how much I might enjoy it.
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So I wanted to share why I decided to make this transition and start a service-based business, in the hopes that you might understand, too, how having a service-based business might benefit you.
I Want to Make Money Fast
I’m not going to sugar-coat this one. My first and foremost reason for starting a service-based business is that I have a strong desire to make money fast.
Don’t get me wrong here, I know that starting a Pinterest management business isn’t a get-rich-quick scheme. However, with just one client, I’ll be able to make a few extra hundred dollars a month, and that’s not something to scoff at.
What I’ve come to realize is that blogging really is a long-term game. While it can bring in large amounts of money, it takes time – a lot of time – and offering a service is a more assured route to a quick, decent income.
I’ve been listening to Amy Porterfield’s podcast and love what she says about the two ways you make money when starting a business: the first is how you’re going to make money now (you know, the money that’s going to pay the bills next month) and the second is how you’ll make money with your dream business.
When you start a business, it doesn’t have to stay the same, offer the same services, and never change. What your business is now is different from what it will be two years from now, but what your business is now still has to make money.
In the future, my dream business may be my blog, it may be courses, it may be a whole host of things. But the business that’s going to make me money now is my service-based business.
I Have a Valuable Skill That People Want/Need
Pinterest has become one of the most powerful tools for marketing. With over 200 million active users, a huge portion of many businesses’ audiences are on Pinterest.
What most people don’t realize is that Pinterest is not just another social media platform. In fact, it’s not a social media platform at all… it’s a search engine!
Unlike social media, where content disappears almost instantaneously, with Pinterest, your content can be found through searches months after it was initially created. This makes Pinterest a powerful tool when used properly.
But many business owners are already overwhelmed by the number of social media platforms they’ve had to learn how to use. They’re on Facebook, they’re on Twitter, they’re on Instagram, and they don’t have time to learn a whole new platform.
Pinterest can be confusing and time consuming. If you’ve never used it before, there’s a lot to learn. If you have used it before, you know that it takes time to create pins and consistently pin them.
But, with a Pinterest virtual assistant, everything is taken care of. Which is where I come in.
Over the last year, I’ve taught myself everything there is to know about Pinterest and how to make it work for my blog. I’ve spent hours poring through articles, chatting with Pinterest experts, and getting my hands on every course I could.
The result is a vast wealth of knowledge about Pinterest and a practical understanding of how to implement that knowledge. My new blog, with less than 30 posts, brings in over 5,000 pageviews per month via Pinterest.
I know what I’m doing when it comes to Pinterest, and it’s a skill people are willing to pay for, because it’s a service they need to grow their business.
It’s also a tangible way I can help other bloggers and small business owners. Helping them manage their Pinterest accounts means that they get to spend more time focused on the parts of their business that they love. It’s a win-win!
I Want to Become an Expert
While I’ve grown my small blog to 5,000+ pageviews, almost completely with Pinterest, I’ll be the first to admit that I’m not an expert… yet. Pinterest experts have 2 million+ monthly viewers on Pinterest and consistently drive 50,000+ pageviews via Pinterest each month.
These people are few and far between and I am amazed by all of them. They’ve cracked the code through lots of hard work – learning, testing strategies, creating content, trying and trying again.
Someday this will be me, but I’m not going to get there without putting in the hours. And helping others with their Pinterest strategy is a great way to put in the hours.
There’s only so much you can learn about Pinterest marketing when you’re only marketing one blog. To be an expert, you need to know how Pinterest works for different types of blogs and different types of businesses.
My hope is that I’ll be able to learn from the many types of blogs and businesses that I help grow and, eventually, become an expert.
I Want Flexibility and Freedom
This is a big one.
If the idea of flexibility and freedom makes your heart flutter, then, girl, you’re in the right place.
No more being told when and where you must work. No more finagling PTO hours to get the most days possible. No more putting off your dream vacation, just because you have to choose between that and visiting your family at Christmas.
I’ve told myself that I’m going to build this business to the point that I’ll be able to quit my job by June of 2019. That is a big, scary goal and there have been so many days that I’m not sure I’ll accomplish it. But I want this more than I want almost anything else.
I want it so badly that I set a countdown timer on my phone. I get to quit my job in 6 months, 3 days, 1 hour, and 35 minutes.
It all goes back to needing money fast. Without making enough to replace my salary, I won’t be able to leave my job. Without leaving my job, I won’t be able to get the flexibility and freedom I crave.
After working on my blog for six months, I’ve begun to realize that it isn’t going to bring in enough money to replace my salary 6 months (and 3 days, 1 hour, and 29 minutes) from now.
I need a better – more profitable – business strategy. So when the idea of starting a service-based business crossed my path last month, I knew I had pivot.
To Learn More…
Of course, I couldn’t end this post without a hard-core plug for my Pinterest services. If you want to know more about what I do and how I can help you grow your blog or business, check out my Pinterest Virtual Assistant Services.
One Last Note
Deciding on the business model that’s best for you in any given season isn’t easy. Hopefully, this has given you a better understanding of the reasons to start a service-based business and helped you decide whether a service-based business is right for you.