Anyone who uses Pinterest to market their blog or business knows that Pinterest can be a confusing place. Even the most experienced Pinterest marketers have asked these frequently asked questions about Pinterest at some point.
I’ve put together this Pinterest FAQ to answer some of the questions I see entrepreneurs asking the most often.
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How frequently should I pin?
While there’s certainly no perfect, magical number, most Pinterest experts suggest pinning somewhere between 15 and 30 pins a day. This includes your pins and others’ pins.
How many of my pins’ versus others’ pins?
This is probably the most common of the frequently asked Pinterest questions.
Most people know that they should be pinning both their own pins and others’, but they’re not sure how many of each. The answer to this mostly depends on how much content you have to pin.
The answer to this mostly depends on how much content you have to pin.
If you have a solid base of content to pin, I generally recommend 7 of your pins for every 3 of others.
But if you’re a new blogger or don’t have a lot of content, you can start with a lower ratio (around 50/50) and work your way up.
The important thing is to be pinning both types of content consistently.
What size should my pins be?
Pinterest recommends vertical pins that are 2 : 3 (1000 x 1500 pixels), so that’s a good place to start.
However, it’s okay to try different sizes and see what works for you. Just make sure all your pins are vertical and no shorter than 2 : 3. I actually get really good results with 1 : 2 pins, so that’s what most of my pins are.
When should I pin seasonal content?
Pinterest recommends pinning seasonal content about 30 to 45 days ahead of time.
Which means you should probably start thinking about and pinning your holiday season content in mid-September and October.
Should I use hashtags in my Pinterest descriptions?
Yes! Pinterest added hashtags a couple years ago and recommends that you include them in your pin descriptions.
In Pinterest, hashtags are used search purposes, not as jokes or cute sayings, so make sure your hashtags contain your main short- and long-tail keywords.
My Pinterest views dropped this week. What’s wrong?
Who knows? Just kidding! (Kind of…)
First things first, though, you should be checking your website traffic, not just your Pinterest views. You can see how much traffic Pinterest is bringing to your website through Google Analytics. If your traffic hasn’t changed, just your Pinterest views, there’s nothing to worry about.
However, if there’s been a drop in website traffic, it might be worth trying to figure out why.
There are a lot of different factors that contribute to your Pinterest views and traffic, not least of which are seasonal drops or algorithmic changes that affect most businesses on Pinterest.
I have high Pinterest monthly views but low traffic on my website. Why?
Pinterest monthly views show the number of times that people have viewed pins that you’ve pinned.
Because more people will view your pins than click through to your website, your Pinterest views will always be much higher than your website pageviews.
And, because Pinterest views includes the number of times people have viewed others’ pins that you repinned, it’s possible that someone else’s pin went viral when you pinned it and is driving a large percentage of your monthly views.
This is why the monthly views number isn’t a good indicator of a successful Pinterest account. An account could have a large number of Pinterest monthly views but next to no actual website traffic.
Are group boards dead?
This has become a common question for online business owners and bloggers who are seeing less traffic from group boards. While the question is a bit extreme, the truth is that group boards don’t have the same kind of reach as they once did.
However, group boards certainly aren’t dead and the right group boards can be helpful for growing your Pinterest reach.
If you’re new to Pinterest marketing, you should definitely join group boards. Look for boards that are active with several different bloggers pinning consistently to them and look for boards that contain only on-topic pins. Board are only helpful when the pins on them are all related to the same topic.
If you’ve been using group boards, look at which boards are actually driving your traffic. Tailwind‘s insights can be helpful for this. Then leave the boards that aren’t actually helping your business.
What are Tribes?
If you’ve been reading about Pinterest marketing or are a part of blogging groups, you’ve likely seen people mention “Tribes”.
What are Tribes? Well, Tribes are actually a part of a Pinterest scheduling software called Tailwind. Tailwind Tribes are like group boards, but they live outside of Tailwind and have some cool features that help ensure that group members are pinning your content in exchange for you pinning theirs.
Unlike group boards, Tribes show the ratio of yours to others’ pins so that you, more or less, have to pin others’ content in order to share your own. But that also means that others have to share your content, too.
(So, basically, Tribes are group boards but better.)
Tailwind Tribes is free to use and can go a long ways in growing your reach. To get started, just sign up for a free trial of Tailwind (don’t worry, you can keep using Tribes after the trial ends and no payment card is needed) and then find the Tribes icon on the left-hand side of your dashboard.
Pinterest suspended my account. What do I do?!?!
This can happen to the best of us. Try not to panic. Just calmly reach out to Pinterest via email (try multiple email addresses) and ask very kindly for your account to be reinstated. In most cases, Pinterest will take a few days but then, eventually, give you your account back.
If, for whatever reason, your account is not reinstated, ask for the reason behind the suspension and then start a new account, avoiding the mistakes that you made before.
Keep in mind that some topics are almost automatically flagged, so businesses about home remedies or medical advice, money-making schemes, and other high-spam topics may not work on Pinterest.
Is Tailwind worth it?
This is a question I hear a lot from new business owners. Ultimately, it comes down to how much time you’re willing to invest in Pinterest. If money is tight but time isn’t, then it may be worth it to hold off on signing up for the paid version of Tailwind.
On the other hand, the optimal pinning frequency is 15 to 30 pins per day, ideally throughout the day, so if you don’t want to do that manually, Tailwind can be a huge time saver.
Because I work a full-time job outside of my blog, Tailwind gives me the ability to set up my pins ahead of time so that I don’t need to worry about pinning while I’m at work.
Regardless of how much time you have, if you can afford Tailwind (AKA, paying for Tailwind won’t put your business in the red), I recommend going for it. It takes a lot of time to pin manually and that’s time you could be spending on other money-making activities.
One Last Note
Once you get the hang of it, Pinterest marketing can make a huge difference your blog or business.
I hope the answers to these frequently asked questions about Pinterest have been helpful. If you have a Pinterest question that you don’t see on here, leave it in the comments!