So much happened in my business in July! I’ve been working on simplifying and strategizing for the future and I’ve decided it’s time for my business to take a slight turn. I’m super excited about this new direction and I can’t wait to share it with you in my July income report!
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Speaking of change… I’ve switched up how my income report is set up this month. I normally share my previous month’s goals and then next month’s goals and then share traffic, income, and expenses for the previous month.
But, this month, I’ve added a new section! I want to make sure I’m sharing all of the lessons I’m learning along the way, so I’ve added in a section about what worked well and what didn’t work well. I like to read other income reports and have found these type of sections to be some of the most helpful, so I decided to add it in! I’ve also moved my goals for next month to the end of the income report, so that it all flows better.
Let me know what you think of the new layout!
July 2019 Goals Review
Create a freebie
I’ve create a brand new guide for small business owners who are just starting to think about the possibility of using Pinterest to grow their business.
The guide will walk through the importance of Pinterest and what it can do for your business, along with exactly how to set up your Pinterest for business account in order to ensure your success from day one!
Psst… If you’ve been thinking about using Pinterest for your business or just want to make sure you’ve taken all the right steps when setting up your account, fill out the form below to download your copy of the Pinterest 101 Handbook!
What Worked Well
I did it. I finally switched email service providers.
I was previously using MailChimp, which offered a wonderful free plan that is great for beginners. If you’re just starting out, I would definitely recommend it.
But MailChimp has some serious limitations.
I knew that if I wanted to start really growing my list and reaching out to my community, I needed to upgrade. So I did!
I chose ConvertKit because it’s a simple but powerful tool that was designed by a blogger for bloggers. And so far it’s been amazing!
I love the automation system, which allows me to do fun things like say whether or not to send a certain email based on whether or not the reader opened or clicked through the previous email. Crazy, right?!
I also love that I can more easily segment my subscribers to ensure that I’m only sending emails that actually interest them. I couldn’t figure this out in MailChimp for the life of me.
And best yet, ConvertKit has resulted in an incredible increase in subscribers in just one month. Which leads me to…
I know, I know. No one likes opt-in pop-ups. But let me tell you… they work.
I’ve had consistent, but very slow, list growth over the last year. But, in July, when I switched to ConvertKit, I was able to try pop-ups for the first time (since MailChimp’s pop-ups didn’t work on my site) and my list exploded!
There are now over 200 people on my email list and I love it!
I’m so excited to discover all the ways that ConvertKit can help me reach even more to help them create the life of their dreams.
What Didn’t Work Well
In July, I decided to take a step back from client work. At the end of the month, I officially ended my contracts with both of my clients and turned my focus towards more sustainable, passive income forms.
It’s not that offering services didn’t work well, per se. In fact, I loved having clients that provided a decent, immediate income. If you’ve been following along with my income reports, you’ve likely noticed that the vast majority of my income came from my clients.
But, when client work ends, it ends. It’s not passive… at all; it’s actually the exact opposite of passive. And there’s a clear cap on how much you can make based on how much time you have.
Because I’m trying to build a business that will grow over time as I’m working a full-time job, I need to shift my focus to more passive forms of income – forms of income that, once set up, will just keep on paying. For me, that means increasing affiliate income and looking at product creation.
I am beyond excited about this shift and can’t wait to work on building better income streams for my business. And, because I’m no longer busy with my clients, you can expect to see a lot more of me!
July 2019 Traffic
Pageviews: 16,332 (up from 12,975)
Email Subscribers: 215 (up from 153)
Pinterest Followers: 2,662 (up from 2,339)
Facebook Page Likes: 20 (up from 19)
Email subscribers are up! I know I already said this, but I’m so excited about the growth in my email list this month!
As you can see, traffic was also up! The blog had a really good month traffic-wise and it doesn’t seem to be slowing down yet, so I’m hoping it just continues to grow. I’m going to be putting a lot more focus on creating content with some of my newfound free time, so my goal is to see that pageview number keep on rising!
Here’s a look at my blog traffic for the month:
July 2019 Income
Another great month for the blog, income-wise. I am very, very happy with the almost $100 in affiliate income. I’d love to get to the point that I’m making $100 from affiliate income every month!
July 2019 Expenses
PayPal fees: $8.91
I’ve added a new, monthly expense… ConvertKit! I shared my love of ConvertKit above, but I also want to note that the increased capabilities it provides is well worth the $29/month in my mind.
Now that I’m stepping back from client work, I’ll need to make sure that I’m making at least $30 from affiliate income each month in order to stay in the green. The pressure’s on!
My Business Goals for August 2019
Have 400 email subscribers
This is definitely a stretch goal, but I’m very set on accomplishing it!
My hope is to create a new opt-in freebie that appeals to readers of my most popular post. Right now, my opt-ins are centered around Pinterest, but my most popular post is about morning routines. So my goal is to create a freebie about morning routines to connect with more of those readers.
Write 6 blog posts
This is huge! Now that I’ve taken a step back from client work, I have more time to focus on blog posts.
My hope is that having more blog posts will help increase traffic, email subscribers, and affiliate income.
One Last Note
July was a really fun month of simplifying and strategizing! I hope that my July blog income report helps inspire you to look for ways to simplify your own business and focus on long-term growth.
I’m looking forward to moving forward with my new focus in August and seeing where it takes me!
You can see my other income reports here: