If you’ve read any of my income reports, you know that Tailwind has been a life saver for me. I love how much time it saves me and how it enables me to consistently post pins throughout the day without actually needing to be pinning in real time.
But, for all those who might be wondering, “Is it possible to use Tailwind too much?” The answer is yes. It is, in fact, possible to use Tailwind too much.
If you always use Tailwind for your pins and never manually pin anything, you’re using Tailwind too much.
In this post, I’ll share when you should and shouldn’t use Tailwind for pinning, along with all the reasons why.
This page may contain affiliate links. For more information, see the full disclosure here.
What is Tailwind?
Some of you might be wondering… what even is Tailwind?
Well, my friend, if you haven’t been introduced to the wonderful world of Tailwind yet, allow me.
Tailwind is the only Pinterest approved scheduled tool for pins. It allows you to schedule all of your pins well ahead of time, so that you can have the perfect number of pins being pinned at perfect intervals throughout the day, without having to actually be on Pinterest all day long.
If you’ve been manually pinning and are tired of keeping millions of charts and spending hours upon hours pinning each week, Tailwind is for you. Check out the free trial here!
What to Use Tailwind For
For those who use Tailwind already (or are eager to learn), I want to share a little secret:
Using Tailwind all the time will ruin your account and prevent your pins from being found in the search feed.
So, when should you use it and when should you not?
Like I said above, Tailwind is amazing! (So amazing that I highly encourage you to try their free trial if you haven’t yet.)
However, you should only be using Tailwind for two things: your own pins and Tailwind Tribes.
Your own pins
Using Tailwind to pin your own pins means that you can continuously pin many (think 15+) of your own pins each day.
Pinterest likes consistency and it likes to see that your account is continually active. So Tailwind is the perfect tool to ensure that your pins are being pinned throughout the day and your account isn’t sitting idle.
Tailwind Tribes is, in my opinion, the new group boards.
Recently, I haven’t had much luck growing my account, or my client’s accounts, with group boards. Tailwind Tribes, on the other hand, has been the catalyst for many viral pins.
Tailwind Tribes is like a group board in that bloggers and online business owners all join one board and agree to share others’ content in exchange for others sharing theirs.
You can use Tribes for free and there’s no time limit like a trial. To get access, just start with Tailwind’s free trial and head over to the Tribes section of your dashboard.
What Not to Use Tailwind For
While Tailwind is incredible, using it for more than your own pins and Tribes is likely to ruin your boards’ keywording and prevent your pins from showing up in Pinterest’s search feed.
Every time you use Tailwind to pin something, it shows up on Pinterest as a brand new pin, even if you added it to Tailwind from Pinterest.
This is great for your own pins because it means that Pinterest may see your pins as fresh, new content and share it. After all, Pinterest loves fresh content.
But, it’s not so great for pinning others’ pins because they lose all their umph in the process.
To raise your impression numbers, you want to share popular, quality content from others. Pinterest will recognize these pins as being repinned and share them widely, but only if you repin them directly in Pinterest, not through Tailwind.
Keywording your boards
Another reason to not use Tailwind for others’ pins is to ensure that your boards become and remain well-keyworded.
When you first create a board, it’s important to keyword it by adding at least 25 well-keyworded pins (found by searching for the board’s main keyword in the search bar) before pinning any of your own pins.
Keywording your board helps Pinterest know what the board is about, and, therefore, what your pins are about once you start to add them.
However, when you use Tailwind to pin these keyworded pins, they are added back to Pinterest as new pins and end up losing all of their previous keywording prowess.
It’s important when you create new boards and it’s important when you’re upkeeping your boards – repin well-keyworded pins directly through Pinterest.
Repinning high-performing pins
One last situation in which you should avoid Tailwind is when you’re repinning your own high-performing pins.
Because you want those pins to keep their momentum, try repinning them directly through Pinterest.
But remember to only pin each pin to a board once every 3 or 4 months. Repinning your pins too frequently may raise a red flag for Pinterest and cause your account to be suspended.
One Last Note
For those who are new to Tailwind, I’m so glad I could introduce you! It is going to change your business for the better in some amazing ways!
For those who have been using Tailwind for a while, I hope this is helpful and gives you some new ideas to add to your Pinterest marketing strategy!
As always, leave questions in the comments!